In 2005, SANTA ROSA BUREAU CULTURAL gave planning and viability consulting to the innovative international show of video and cinema named Imagem dos Povos (Image of the Peoples).

With an emphasis on cultural exchange, the show combines formation, production and exhibition actions with dialogues among producers and achievers of several nationalities. From themes of global relevance and follow-up of the technological transformations in progress, it creates conditions for new artistic expressions to arise, while it foments audio-visual activity in Minas Gerais and contributes to public education.